{"title":"Optimum Nutrition","description":"\u003cp\u003eThe reference point. Gold Standard Whey and the staples most other proteins get measured against.\u003c\/p\u003e","products":[{"product_id":"gold-standard-whey-2-2kg","title":"Gold Standard Whey 2.2kg","description":"\u003cp\u003eOptimum Nutrition Gold Standard Whey 2.2kg is the full-size bag of the most widely used whey protein powder in the world — the product most lifters mean when they say \"whey\". It suits anyone training to build muscle who wants a known quantity rather than an experiment.\u003c\/p\u003e\u003cp\u003eThe practical details:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e2.2kg of whey protein powder, the largest everyday size we stock\u003c\/li\u003e\n\u003cli\u003eSix flavours: Banana, Caramel, Chocolate Mint, Chocolate Peanut Butter, Cookies \u0026amp; Cream and Double Rich Chocolate\u003c\/li\u003e\n\u003cli\u003eBuilt around whey protein isolate as the primary source, which is part of why it has held its reputation for decades\u003c\/li\u003e\n\u003cli\u003e£68.99 — a premium per kilo, paid for consistency batch after batch\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhere it fits\u003c\/h3\u003e\u003cp\u003eOne shake after training, or wherever your day runs short on protein, is all the strategy this needs. Follow the scoop size on the label. The 2.2kg format only makes sense once you know you like the flavour and will use it daily — if you have not tried Gold Standard before, the 912g tub is the cheaper way to find out. For everyone else, this is the size that does not run out mid-month.\u003c\/p\u003e","brand":"Optimum Nutrition","offers":[{"title":"Banana","offer_id":53694907056466,"sku":"OPG-GSWHEY-2200-BAN","price":68.99,"currency_code":"GBP","in_stock":true},{"title":"Caramel","offer_id":53694907089234,"sku":"OPG-GSWHEY-2200-CAR","price":68.99,"currency_code":"GBP","in_stock":true},{"title":"Chocolate Mint","offer_id":53694907122002,"sku":"OPG-GSWHEY-2200-CMI","price":68.99,"currency_code":"GBP","in_stock":true},{"title":"Chocolate Peanut Butter","offer_id":53694907154770,"sku":"OPG-GSWHEY-2200-CPB","price":68.99,"currency_code":"GBP","in_stock":true},{"title":"Cookies \u0026 Cream","offer_id":53694907187538,"sku":"OPG-GSWHEY-2200-COO","price":68.99,"currency_code":"GBP","in_stock":true},{"title":"Double Rich Chocolate","offer_id":53694907220306,"sku":"OPG-GSWHEY-2200-CHO","price":68.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1080\/5408\/5970\/files\/Optimum_Gold_Standard_Whey_2.2kg_BAN_588_x_588.png?v=1781037118"},{"product_id":"gold-standard-whey-912g","title":"Gold Standard Whey 912g","description":"\u003cp\u003eOptimum Nutrition Gold Standard Whey 912g is the trial-and-rotation size of the most recognised whey protein powder on the market. Same product as the big bag, in a tub you can finish in a few weeks rather than a few months.\u003c\/p\u003e\u003cp\u003eWhat to know:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e912g of whey protein powder at £29.99\u003c\/li\u003e\n\u003cli\u003eSix flavours: Banana, Birthday Cake, Chocolate Mint, Chocolate Peanut Butter, Cookies \u0026amp; Cream and Double Rich Chocolate — Birthday Cake is exclusive to this size on our shelf\u003c\/li\u003e\n\u003cli\u003eBuilt around whey protein isolate as the primary protein source\u003c\/li\u003e\n\u003cli\u003ePowder form; mixes in water or milk with a shaker\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhere it fits\u003c\/h3\u003e\u003cp\u003eThis size answers two situations. First: you have never used Gold Standard and do not want to commit £69 to a flavour you might tire of. Second: you like variety and would rather rotate through Chocolate Mint, Banana and the rest than marry one bag for three months. Use it as a post-training shake or to top up days when food alone does not cover your protein, following the serving guidance on the label. Once you have a favourite flavour, the 2.2kg bag is the better value per serving.\u003c\/p\u003e","brand":"Optimum Nutrition","offers":[{"title":"Banana","offer_id":53694925144402,"sku":"OPG-GSWHEY-0912-BAN","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Birthday Cake","offer_id":53694925177170,"sku":"OPG-GSWHEY-0912-BIR","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Chocolate Mint","offer_id":53694925209938,"sku":"OPG-GSWHEY-0912-CMI","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Chocolate Peanut Butter","offer_id":53694925242706,"sku":"OPG-GSWHEY-0912-CPB","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Cookies \u0026 Cream","offer_id":53694925275474,"sku":"OPG-GSWHEY-0912-COO","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Double Rich Chocolate","offer_id":53694925308242,"sku":"OPG-GSWHEY-0912-CHO","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1080\/5408\/5970\/files\/Optimum_Gold_Standard_Whey_900g_BAN_588_x_588.png?v=1781037371"},{"product_id":"serious-mass-2-7kg","title":"Serious Mass 2.7kg","description":"\u003cp\u003eOptimum Nutrition Serious Mass 2.7kg is a high-calorie weight gainer powder for people who train hard but genuinely cannot eat enough to gain weight. It is a tool for hard gainers, and it is the wrong purchase for anyone who can already finish their meals.\u003c\/p\u003e\u003cp\u003eThe essentials:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e2.7kg bag of mass gainer powder\u003c\/li\u003e\n\u003cli\u003eFive flavours: Banana, Chocolate, Cookies \u0026amp; Cream, Strawberry and Vanilla\u003c\/li\u003e\n\u003cli\u003eDeliberately calorie-dense — most of each serving is carbohydrate, with protein alongside, which is what separates a gainer from a standard whey\u003c\/li\u003e\n\u003cli\u003eFrom Optimum Nutrition, the same company behind Gold Standard Whey\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhere it fits\u003c\/h3\u003e\u003cp\u003eA gainer works as a supplement to meals, not a substitute for them. The usual pattern is one shake on top of your normal food, often after training or between meals, mixed with milk for extra calories. Follow the label for serving size, and consider starting with a half serving — full gainer servings are large, and working up beats abandoning it. Track your weight weekly: if the scale is not moving after a few weeks of consistent use and training, the answer is more food, not more powder.\u003c\/p\u003e","brand":"Optimum Nutrition","offers":[{"title":"Banana","offer_id":53694926750034,"sku":"OPT-SERMAS-2700-BAN","price":38.99,"currency_code":"GBP","in_stock":true},{"title":"Chocolate","offer_id":53694926782802,"sku":"OPT-SERMAS-2700-CHO","price":38.99,"currency_code":"GBP","in_stock":true},{"title":"Cookie \u0026 Cream","offer_id":53694926815570,"sku":"OPT-SERMAS-2700-CCR","price":38.99,"currency_code":"GBP","in_stock":true},{"title":"Strawberry","offer_id":53694926848338,"sku":"OPT-SERMAS-2700-STR","price":38.99,"currency_code":"GBP","in_stock":true},{"title":"Vanilla","offer_id":53694926881106,"sku":"OPT-SERMAS-2700-VAN","price":38.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1080\/5408\/5970\/files\/Serious_mass_2.2kg_fakx9x.png?v=1781037390"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1080\/5408\/5970\/collections\/nw-coll-optimum-nutrition.jpg?v=1781124832","url":"https:\/\/northwestwellness.co.uk\/collections\/optimum-nutrition.oembed","provider":"North West Wellness","version":"1.0","type":"link"}