{"title":"Naughty Boy","description":"\u003cp\u003eAn anchor brand for us — creatine, whey and pre-workout with full labels and flavours that pull no punches.\u003c\/p\u003e","products":[{"product_id":"100-creatine-monohydrate-flavoured-300g","title":"100% Creatine Monohydrate - Flavoured 300g","description":"\u003cp\u003eNaughty Boy 100% Creatine Monohydrate is a flavoured creatine powder in a 300g tub, built for people who want the most researched supplement in sport but cannot face drinking it plain. It does the same job as any unflavoured monohydrate; it just tastes of something while it does it.\u003c\/p\u003e\u003cp\u003eThe facts worth knowing:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e300g of creatine monohydrate in powder form\u003c\/li\u003e\n\u003cli\u003eSix flavours: Blue Raspberry Bon Bon, Candy Bubblegum, Fresh Orange, Lemon \u0026amp; Lime, Pink Lemonade and Strawberry\u003c\/li\u003e\n\u003cli\u003eAt the standard 5g daily dose, the tub covers roughly 60 days\u003c\/li\u003e\n\u003cli\u003eMixes in water on its own, so it does not have to ride along in a shake\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhere it fits\u003c\/h3\u003e\u003cp\u003eCreatine supports strength and muscle gain, but only if you take it every day, training or not. Timing does not matter; consistency does. That is the honest case for a flavoured version — if Pink Lemonade is what gets you to day 60, it has done its job. Take it whenever suits, stick with it for a month before judging anything, and pair it with a protein that covers the rest of your intake.\u003c\/p\u003e","brand":"Naughty Boy","offers":[{"title":"Blue Raspberry Bon Bon","offer_id":53694920327506,"sku":"NBY-CREATF-0300-BLR","price":13.99,"currency_code":"GBP","in_stock":true},{"title":"Candy Bubblegum","offer_id":53694920360274,"sku":"NBY-CREATF-0300-CBU","price":13.99,"currency_code":"GBP","in_stock":true},{"title":"Fresh Orange","offer_id":53694920393042,"sku":"NBY-CREATF-0300-ORA","price":13.99,"currency_code":"GBP","in_stock":true},{"title":"Lemon \u0026 Lime","offer_id":53694920425810,"sku":"NBY-CREATF-0300-LLI","price":13.99,"currency_code":"GBP","in_stock":true},{"title":"Pink Lemonade","offer_id":53694920458578,"sku":"NBY-CREATF-0300-PLE","price":13.99,"currency_code":"GBP","in_stock":true},{"title":"Strawberry","offer_id":53694920491346,"sku":"NBY-CREATF-0300-STR","price":13.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1080\/5408\/5970\/files\/nby_creatine_blue_raz_jbvi7l_c_pad_w_588_h_588_qbmiez-588x588-removebg-preview_u1ofmk_c_pad_w_588_h_588_ggkm5r.png?v=1781037301"},{"product_id":"advanced-whey-protein-2-01kg","title":"Advanced Whey Protein 2.01kg","description":"\u003cp\u003eNaughty Boy Advanced Whey Protein is a 2.01kg bag of whey protein powder for people training to build muscle who want their daily protein shake to taste like pudding rather than penance. It is a straightforward post-training or between-meals protein, not a mass gainer and not a meal replacement.\u003c\/p\u003e\u003cp\u003eWhat you get:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e2.01kg of whey protein in powder form\u003c\/li\u003e\n\u003cli\u003eSix flavours, all from the dessert counter: Banoffee Pie, Birthday Cake, Caramel Biscuit, Chocolate Brownie, Cinnamon Bun and Cookies \u0026amp; Cream\u003c\/li\u003e\n\u003cli\u003eA bag sized for daily use over a couple of months, not a two-week trial\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhere it fits\u003c\/h3\u003e\u003cp\u003eWhey is the simplest way to close the gap between the protein you eat and the protein your training demands. One shake after a session, or wherever a meal falls short, is the standard pattern — follow the serving size on the label rather than guessing. If you are new to Naughty Boy, taste is the main variable, and the flavour list here gives you plenty of room to find one you will not get bored of by week six. Pair it with a creatine and consistent training and you have the basics covered.\u003c\/p\u003e","brand":"Naughty Boy","offers":[{"title":"Banoffee Pie","offer_id":53694922162514,"sku":"NBY-WHEY\/\/-2010-BAN","price":45.99,"currency_code":"GBP","in_stock":true},{"title":"Birthday Cake","offer_id":53694922195282,"sku":"NBY-WHEY\/\/-2010-BDC","price":45.99,"currency_code":"GBP","in_stock":true},{"title":"Caramel Biscuit","offer_id":53694922228050,"sku":"NBY-WHEY\/\/-2010-BIS","price":45.99,"currency_code":"GBP","in_stock":true},{"title":"Chocolate Brownie","offer_id":53694922260818,"sku":"NBY-WHEY\/\/-2010-CHB","price":45.99,"currency_code":"GBP","in_stock":true},{"title":"Cinnamon Bun","offer_id":53694922293586,"sku":"NBY-WHEY\/\/-2010-CIN","price":45.99,"currency_code":"GBP","in_stock":true},{"title":"Cookies \u0026 Cream","offer_id":53694922326354,"sku":"NBY-WHEY\/\/-2010-CCR","price":45.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1080\/5408\/5970\/files\/Whey-Banoffee-1_yykonl_c_pad_w_588_h_588_oekabu.png?v=1781037327"},{"product_id":"prime-creatine-150g","title":"Prime Creatine 150g","description":"\u003cp\u003eNaughty Boy Prime Creatine is unflavoured creatine monohydrate in a 150g tub — the plainest, cheapest way onto the most evidence-backed supplement in training. There is nothing to choose here except whether you will take it daily, which is rather the point.\u003c\/p\u003e\u003cp\u003eThe short version:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e150g of unflavoured creatine monohydrate powder\u003c\/li\u003e\n\u003cli\u003eAt the standard 3–5g daily dose, that is roughly a month to seven weeks of supply\u003c\/li\u003e\n\u003cli\u003eNo flavour means it disappears into juice, squash or a protein shake without changing the taste\u003c\/li\u003e\n\u003cli\u003e£7.99, so the cost of finding out whether you will stick with it is low\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhere it fits\u003c\/h3\u003e\u003cp\u003eCreatine supports strength and power output over weeks of consistent use. Take it every day, including rest days; the time of day makes no measurable difference. The 150g size suits a first run — long enough to build the habit and feel whether it is working, small enough that nothing is wasted if you do not. If you finish the tub and want to carry on, a larger format works out cheaper per dose. Until then, this is the sensible opening move.\u003c\/p\u003e","brand":"Naughty Boy","offers":[{"title":"Default Title","offer_id":53694923964754,"sku":"NBY-CREATI-0150-N\/A","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1080\/5408\/5970\/files\/naughty_boy_prime_creatine-removebg-preview_guxgcl_c_pad_w_588_h_588_frzkqs.png?v=1781037346"},{"product_id":"esco-protein-bar-12-x-65g","title":"Esco Protein Bar 12 x 65g","description":"\u003cp\u003eThe Naughty Boy Esco Protein Bar is a protein bar built to eat like a chocolate bar, sold here as a full box of 12 bars at 65g each. Naughty Boy is a UK brand with a strong record on flavour, and Esco is that record applied to the bar format.\u003c\/p\u003e\u003cp\u003eBox facts:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e12 bars per box, 65g each\u003c\/li\u003e\n\u003cli\u003eTwo flavours: Chocolate Caramello and White Choc Caramel Biscuit\u003c\/li\u003e\n\u003cli\u003e£23.99 for the box of twelve\u003c\/li\u003e\n\u003cli\u003eBar format — no mixing, no shaker, no fridge required\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eProtein bars earn their keep as the convenient option, not the optimal one. A shake or a proper meal delivers protein better per pound spent, but neither lives in a jacket pocket or survives a delayed train. A box of twelve covers a fortnight of working days for most people, or longer if the bars are a backstop rather than a daily habit.\u003c\/p\u003e\u003cp\u003eKeep them where hunger actually finds you — the car, the office, the gym bag — and they will get eaten. Both flavours lean towards dessert, which is rather the point of this bar.\u003c\/p\u003e","brand":"Naughty Boy","offers":[{"title":"Chcolate Caramello","offer_id":53694941069650,"sku":"NBY-ESCOBA-0012-CCA","price":23.99,"currency_code":"GBP","in_stock":true},{"title":"White Choc Caramel Biscuit","offer_id":53694941102418,"sku":"NBY-ESCOBA-0012-WCB","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1080\/5408\/5970\/files\/nbl_esco_srp_with_bar_choc_cara_1800x1800.png_sidntf_c_pad_w_588_h_588_kjoekj.png?v=1781037492"},{"product_id":"hydration-255g","title":"Hydration 255g","description":"\u003cp\u003eNaughty Boy Hydration 255g is an electrolyte powder for rehydrating properly after sweaty sessions, hot weather and anything else that takes more out of you than plain water puts back. It does a plainer job than the brand's pre-workouts and gets used far more often.\u003c\/p\u003e\u003cp\u003eTub details:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e255g tub of electrolyte drink powder\u003c\/li\u003e\n\u003cli\u003eSix flavours: Candy Bubblegum, Cherry Mango, Cherry Razz, Fizzy Peach Sweets, Pink Lemonade and Strawberry Pineapple\u003c\/li\u003e\n\u003cli\u003eMixes into water; serving size on the label\u003c\/li\u003e\n\u003cli\u003eAn everyday product, not a training-day-only one\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eElectrolyte powders cover the gap that water leaves. Sweat carries salts out with it, and on hard training days, in heat, or through travel and illness, water alone does not restore the balance. A flavoured electrolyte drink also gets drunk more readily than plain water, which matters more in practice than people admit.\u003c\/p\u003e\u003cp\u003eIt fits during or after training, on long drives and flights, and on any day the weather does the sweating for you. Six flavours is unusual depth for the category, so there is room to rotate before settling on a favourite.\u003c\/p\u003e","brand":"Naughty Boy","offers":[{"title":"Candy Bubblegum","offer_id":53694951620946,"sku":"NBY-HYDRAT-0255-CBU","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"Cherry Mango","offer_id":53694951653714,"sku":"NBY-HYDRAT-0210-CHM","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"Cherry Razz","offer_id":53694951686482,"sku":"NBY-HYDRAT-0210-CHR","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"Fizzy Peach Sweets","offer_id":53694951719250,"sku":"NBY-HYDRAT-0255-FPS","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"Pink Lemonade","offer_id":53694951752018,"sku":"NBY-HYDRAT-0210-PLE","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"Strawberry Pineapple","offer_id":53694951784786,"sku":"NBY-HYDRAT-0210-SPI","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1080\/5408\/5970\/files\/nby_hydr_candy_bubb_qk72wu_c_pad_w_588_h_588_egi6kd-removebg-preview_uaeilt_c_pad_w_588_h_588_pj0qeb.png?v=1781037522"},{"product_id":"multivits-60-caps","title":"MultiVits 60 Caps","description":"\u003cp\u003eNaughty Boy MultiVits is a 60-capsule daily multivitamin from one of the UK brands we carry across several categories. It is the simplest product on the shelf to explain: one daily capsule covering the vitamin and mineral basics for people whose eating is good most days and patchy on the rest.\u003c\/p\u003e\u003cp\u003eThe essentials:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e60 capsules per tub\u003c\/li\u003e\n\u003cli\u003eCapsule format — no flavour, no mixing, nothing to prepare\u003c\/li\u003e\n\u003cli\u003eDosage per the label directions\u003c\/li\u003e\n\u003cli\u003eGoal: daily foundations rather than performance\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA multivitamin is not a substitute for eating well, and any honest seller will say so. What it does is narrow the downside of imperfect weeks — travel, deadlines, training blocks where appetite and cooking both slip. For people training hard, micronutrient demand tends to rise at exactly the point food quality tends to fall, and that is the gap a multivitamin quietly covers.\u003c\/p\u003e\u003cp\u003eTake it with a meal at the same time each day so it becomes automatic rather than another decision. It pairs sensibly with an omega-3 as the other low-effort daily in a foundations routine.\u003c\/p\u003e","brand":"Naughty Boy","offers":[{"title":"Default Title","offer_id":53694952800594,"sku":"NBY-MULTI\/-0060-N\/A","price":13.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1080\/5408\/5970\/files\/Multi-F_bqsvbi_c_pad_w_588_h_588_nyshrf.png?v=1781037528"},{"product_id":"menace-pre-workout-shots-12-x-60ml","title":"Menace Pre Workout Shots 12 x 60ml","description":"\u003cp\u003eNaughty Boy Menace pre-workout shots put a full pre-workout serving into a single 60ml bottle, with twelve shots to a box — no powder to measure, nothing to wash up.\u003c\/p\u003e\u003cp\u003eThe numbers are simple. Each bottle is one serving, so a box covers twelve sessions; at £16.99 that works out around £1.40 each time you train. Three flavours are available — Candy Bubblegum, Cherry Razz and Strawberry Mango — all in Naughty Boy's usual confectionery register.\u003c\/p\u003e\u003cp\u003eThe format earns its keep wherever a tub is awkward: hand luggage, a desk drawer, the glove box, a hotel gym. It also removes the most common failure point of pre-workout, which is leaving the shaker at home. The trade-off is flexibility — the bottle is the dose, so there is no scaling up or down the way a scoop allows.\u003c\/p\u003e\u003cp\u003eIn a routine, keep a box wherever you actually leave for training and drink one shot shortly before your session. If you would rather fine-tune your dose gram by gram, the Menace V2 tub from the same brand is the better tool.\u003c\/p\u003e","brand":"Naughty Boy","offers":[{"title":"Candy Bubblegum","offer_id":53694979768658,"sku":"NBY-SHOTS\/-0012-CBU","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"Cherry Razz","offer_id":53694979801426,"sku":"NBY-SHOTS\/-0012-CHR","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"Strawberry Mango","offer_id":53694979834194,"sku":"NBY-SHOTS\/-0012-SMA","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1080\/5408\/5970\/files\/Menace-Shot-CB-Box_1800x1800_h6rfog_c_pad_w_588_h_588_zhnx2m.png?v=1781037679"},{"product_id":"menace-v2-420g","title":"Menace V2 420g","description":"\u003cp\u003eMenace V2 is Naughty Boy's flagship full-strength pre-workout, sold as a 420g tub for lifters who already know their way around stimulants.\u003c\/p\u003e\u003cp\u003eWhat you are buying: 420g of powder, mixed with water and taken before training, in a choice of six flavours — Candy Bubblegum, Cherry Razz, Fizzy Cola Bottles, Gotti Grape, Pink Lemonade and Sour Blue Razz. The whole range is built on sweets rather than fruit juice; there is no subtle option, and that is deliberate.\u003c\/p\u003e\u003ch3\u003eWhere it sits in the range\u003c\/h3\u003e\u003cp\u003eMenace V2 is the strong tub. The same brand's Menace shots cover the no-shaker use case and their non-stim formula covers evenings — this one exists for the sessions where you want everything switched on. If pre-workout is new to you, build tolerance with something gentler first; this is not a starting point.\u003c\/p\u003e\u003cp\u003eUsed well, it sits in front of your hardest two or three sessions a week rather than every gym visit. Follow the label for serving size, start conservatively, and keep an eye on your total daily caffeine from all sources.\u003c\/p\u003e","brand":"Naughty Boy","offers":[{"title":"Candy Bubblegum","offer_id":53694984585554,"sku":"NBY-MENAC2-0420-CBU","price":26.99,"currency_code":"GBP","in_stock":true},{"title":"Cherry Razz","offer_id":53694984618322,"sku":"NBY-MENAC2-0420-CHR","price":26.99,"currency_code":"GBP","in_stock":true},{"title":"Fizzy Cola Bottles","offer_id":53694984651090,"sku":"NBY-MENAC2-0420-FCB","price":26.99,"currency_code":"GBP","in_stock":true},{"title":"Gotti Grape","offer_id":53694984683858,"sku":"NBY-MENAC2-0420-GRP","price":26.99,"currency_code":"GBP","in_stock":true},{"title":"Pink Lemonade","offer_id":53694984716626,"sku":"NBY-MENAC2-0420-PLE","price":26.99,"currency_code":"GBP","in_stock":true},{"title":"Sour Blue Razz","offer_id":53694984749394,"sku":"NBY-MENAC2-0420-SBR","price":26.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1080\/5408\/5970\/files\/naugthy_boy_menace_v2_candy_bubblegum-removebg-preview_jp7ubc_c_pad_w_588_h_588_ezomhp.png?v=1781037708"},{"product_id":"non-stim-pre-workout-400g","title":"Non Stim Pre-Workout 400g","description":"\u003cp\u003eNaughty Boy's Non Stim Pre-Workout is a caffeine-free pre-workout powder in a 400g tub, made for people who want the pre-training ritual without any stimulant load.\u003c\/p\u003e\u003cp\u003eThe format is familiar: powder, mixed with water, taken before you train. Six flavours cover the range — Blue Raspberry Bon Bon, Candy Bubblegum, Pineapple, Strawberry Mango, Tropical Punch and Ultra Energy. At £19.99 it undercuts most full-size stimulant pre-workouts, including Naughty Boy's own Menace V2.\u003c\/p\u003e\u003cp\u003eWho it is for is clear-cut. Evening trainers who do not want caffeine after work. Anyone running two sessions a day. People deliberately cutting caffeine while keeping the habit of a pre-workout drink. It also sits comfortably alongside a separate caffeine source — a coffee, or a stim-based pre on the days you choose one — without doubling anything up.\u003c\/p\u003e\u003cp\u003eIn a routine, this is the default scoop rather than the special-occasion one: something you can take before every session, at any hour. Follow the label for serving size.\u003c\/p\u003e","brand":"Naughty Boy","offers":[{"title":"Blue Raspberry Bon Bon","offer_id":53694988648786,"sku":"NBY-PUMP\/\/-0400-BRB","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"Candy Bubblegum","offer_id":53694988681554,"sku":"NBY-PUMP\/\/-0400-CBU","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"Pineapple","offer_id":53694988714322,"sku":"NBY-PUMP\/\/-0400-PIN","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"Strawberry Mango","offer_id":53694988747090,"sku":"NBY-PUMP\/\/-0400-STM","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"Tropical Punch","offer_id":53694988779858,"sku":"NBY-PUMP\/\/-0400-TRO","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"Ultra Energy","offer_id":53694988812626,"sku":"NBY-PUMP\/\/-0400-ENE","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1080\/5408\/5970\/files\/nautghy_boy_pump_blue_ras_bon_bon-removebg-preview_fteuo9_c_pad_w_588_h_588_regppa.png?v=1781037737"},{"product_id":"summer-vibes-eaa-345g","title":"Summer Vibes EAA 345g","description":"\u003cp\u003eNaughty Boy Summer Vibes is an essential amino acid (EAA) powder in a 345g tub, designed to be sipped during training or used between meals when protein intake is running short.\u003c\/p\u003e\u003cp\u003eEAAs cover all nine amino acids the body cannot make for itself, including the three branched-chain aminos that standard BCAA powders stop at — that wider profile is the reason to pick an EAA product over a plain BCAA one. The tub comes in six flavours: Blue Raspberry Bon Bon, Blueberry Pineapple, Candy Bubblegum, Cherry Mango, Fizzy Peach Sweets and Pink Lemonade. There is no caffeine in it, so it fits any time of day.\u003c\/p\u003e\u003cp\u003eIt suits longer sessions, fasted morning training and the days when whole-food protein is hard to come by. It is not a protein powder and will not replace one — treat it as a smaller, more targeted tool.\u003c\/p\u003e\u003cp\u003eIn practice, most people mix a serving into a large bottle and drink it across the session. Follow the label for serving size.\u003c\/p\u003e","brand":"Naughty Boy","offers":[{"title":"Blue Raspberry Bon Bon","offer_id":53694992646482,"sku":"NBY-EAA\/\/\/-0345-BRB","price":17.99,"currency_code":"GBP","in_stock":true},{"title":"Blueberry Pineapple","offer_id":53694992679250,"sku":"NBY-EAA\/\/\/-0345-BPI","price":17.99,"currency_code":"GBP","in_stock":true},{"title":"Candy Bubblegum","offer_id":53694992712018,"sku":"NBY-EAA\/\/\/-0345-CBU","price":17.99,"currency_code":"GBP","in_stock":true},{"title":"Cherry Mango","offer_id":53694992744786,"sku":"NBY-EAA\/\/\/-0345-CHM","price":17.99,"currency_code":"GBP","in_stock":true},{"title":"Fizzy Peach Sweets","offer_id":53694992777554,"sku":"NBY-EAA\/\/\/-0345-FPS","price":17.99,"currency_code":"GBP","in_stock":true},{"title":"Pink Lemonade","offer_id":53694992810322,"sku":"NBY-EAA\/\/\/-0345-PLE","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1080\/5408\/5970\/files\/nby_eaa_blue_raz_kfrkkt_c_pad_w_588_h_588_yu4kzv-removebg-preview_afyoyc_c_pad_w_588_h_588_ijyqw6.png?v=1781037775"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1080\/5408\/5970\/collections\/nw-coll-naughty-boy.jpg?v=1781124831","url":"https:\/\/northwestwellness.co.uk\/collections\/naughty-boy.oembed","provider":"North West Wellness","version":"1.0","type":"link"}